the perfectionist in me keeps me up at night

Where have I been? You might not be the only one wondering why I’ve been skipping out on the blog without even a hall pass or note from the doctor (well I did go to the dentist yesterday, if you must know). I really do enjoy blogging so I didn’t mean to be away, but there is something I’m working on that has been consuming my time. Eating it up like candy, actually. I’ll let you know this is not a huge new project or revelation, but working on my business materials and branding. If you read that sentence and have ever had experience in graphic design or attempted to, I think you know what can of worms I have opened. You know how once you open up the options to anything it can drive you crazy? Well that’s where I’ve been.

I had already been at the point of creating new things before the start of the conference (Imaging USA) but as you can imagine when I got back from that it really was information overload. At first I was just considering creating new materials to go along with my look, and personalizing that look a bit more with a few graphic details. When I got back from the conference all of a sudden I considered something completely new. New can mean anything. Anything is too much. When I started my photography business, I really didn’t know what my style was or where I wanted to go. I was just starting out. Now that I’m two years down the road, not only do I have experience but I have a clearer direction of where I want to go and who I am as a photographer. Does that mean I need to change everything? I’m not sure. Also, I started down the slippery slope of comparing myself to other photographers, so there I was sitting at my computer looking up every photographer and wedding blog I could find… getting side tracked occasionally to look at a collection of wedding dresses or save the dates (I am already married, right?) and then designing multiple options for my business materials to decide which direction to go in. Taking who you are and what your business is and translating that into something visual is an overwhelming task.

Today I’m taking the day off from working on it, so I’m going to stop writing about it as well to give myself a break. Meanwhile I’ll be finishing up Nita + Matt’s wedding which you can expect more of soon!